Updated: Nov 20, 2020
Here are some things I’ve learned. It doesn’t matter if you have the greatest business in the world if you do not consistently post on your social media platforms, people will not believe in nor notice your company/brand. I’ve had many clients honestly feel stuck and confused because they’ve paid for all this advertising, but are getting a shitty ROI.
My number one question I then ask them is “Why should anyone like your business or give their contact information to you if when they look on your Facebook page or other social media, your last post was from 5 months ago? To me, as a consumer, that would send a few messages.
1. You may no longer be in business
2. You just started out and I’m not sure I want to be your guinea pig
3. If you only post sporadically, will I only get sporadic treatment as your customer as well?
“Why should anyone like your business or give their contact information to you if when they look on your Facebook page or other social media, your last post was from 5 months ago?"
Consistency is the number one way to gain customer trust and a fabulous reputation. It goes hand in hand with your paid marketing strategy. Did you know consistently posting relevant content to your social platforms and website will boost your SEO visibility and make you stand out as an expert in your field? Now you do. And that’s what you want right? To stand out? If that’s what you really want then you should take a real assessment of your social media platforms and the blog on your website. When was the last time you posted? When was the time before that? Take an honest look and start planning your future posts now.
An easy way to make sure you consistently post is by using the scheduling tool feature that some the platforms have. This will allow you to pick the day and time your posts will be put out to your followers. Most of theses scheduling tools now have a “back date” feature to make it look as though a fresh piece of content was from months ago. It’s sneaky, but brilliant. This will make it look as though you have been posting for months, when in fact you have not.
Now get to posting!