Add Value To Your Social Posts

If you have read any marketing articles or listened to any marketing expert, you most likely have heard them speak of making sure your posts add value to your audience.

But what does that mean?

Posts/articles/emails add value when they are relevant to your business and to your customer's specific needs.

For example, if you own a car repair shop it would be strange to see a social media post from your business about manicures. Even if manicures were a trending topic on social media. Manicures are not relevant to your ideal customers who are looking for an oil change. But if you owned a nail shop wanting to promote a new paraffin wax hand treatment, creating a post targeting mechanics with the slogan “ We make even the roughest hands smooth again.” Would make sense.

As you market your business you must learn how to speak to your audience. You must learn what trends to jump on and which ones to stay away from. You do this by using social listening, by truly knowing who your business serves, and by learning what your customer needs, value, and searches for online. Remember: You may see many trends happening online, but not all those trends can be adapted to fit your business.

Now that we know what we shouldn't be doing, what are some simple ways to get started adding value to your posts?

1. Create posts answering the most common questions people have when it comes to your industry. A simple Google search will give you loads of frequently asked questions that people need answers to. Try creating short-form videos answering these questions. It's a great way to introduce yourself to your audience and show yourself as an expert in your field.

2. Create posts highlighting the good, the great, the bad, and the ugly parts of your industry for anyone who is currently considering a career move. Remember sites like Glassdoor exist because most consumers trust their fellow man to tell them what it's really like working at a company or working in a particular industry. Use this to your advantage.

3. Highlight how your business is a solution to a problem your potential customer is having. . Problem solvers always make customers stop scrolling and give your business attention and money in new sales.

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Happy Marketing!