Using social media to market your business doesn’t have to feel overwhelming Using the 3 steps below will help establish your business on your chosen social platforms.
Learn which social channels your ideal customers will be on. Customers in their late fifties to early seventies tend to be on Twitter, Youtube, Facebook, and Pinterest. Those in their mid-forties to early fifties tend to be on LinkedIn, Facebook, Instagram, & Twitter. Millennials are usually found on Facebook, Youtube, TikTok, and Instagram( especially in their stories). Gen Z is found mostly on video-sharing sites like Youtube, Instagram, & TikTok.
Please note with the rise of TikTok every generation is starting to use TikTok more.
Start writing engaging posts on a frequent basis. These posts should be relevant to your audience, add value, and show your expertise. Don’t post just to post. Think about your audience. What is it that they want to see? What will make them stop scrolling and engage with your content?
Common post ideas that work for every age group are
1. Posts that are nostalgic.
2. Posts that are funny and highlight your industry.
3. Posts that answer the most commonly asked questions in your industry.
Remember: It’s about your audience, not about you. So create content with your audience in mind...ALWAYS.
Start running ads. In addition to regularly posting on social media platforms, you’ll also want to use ads to get yourself seen. Paying for ads doesn’t have to cost a lot of money. Facebook and Instagram have some of the most affordable rates. You can pay as little as $10 for a 7-day campaign and reach 3 to 5 thousand people a day.
Use these tips to step up your marketing game this year and every year. Happy marketing!
Owner of Lily Rose DMA