Updated: Nov 20, 2020
We’ve made it quick and convenient for you to market your Instagram account effectively in 2020. In this blog post we’ll share the 2 best ways you can leverage Instagram for your business.
Optimize your Bio
An Instagram bio is a small area below your username on your page that is used to share information about your brand. In this area you should share the name of your brand, product or service description, profile details, and contact information. Instagram also allows you to share a URL of your website or portfolio in your bio.
Your bio is the first thing that users will see when they come to your profile. To make sure that you engage these users, you need to create a bio that is engaging, captivating, and informative.
Hashtags rule Instagram. Instagram allows content search based on a hashtag search query. Did you know you can follow these hashtags just like Instagram profiles, and the content published using these hashtags will show up in followers’ feeds? Well, now you do! This is another way you can make yourself searchable. Instagram algorithms use hashtags to make content suggestions to users. The more hash tags you use, the more searchable you become.